On Tuesday, the company that owns the brand of male grooming products, Axe, announced the launch of a dogecoin-themed and “crypto scented” body spray. The release was limited and currently, the body spray featuring the image of the cartoon Shiba Inu is no longer available to U.S. residents.
Around 1,000 lucky Americans entered a giveaway of a limited edition dogecoin-themed body spray called “The Dogecan.” The body spray was released by the brand of male grooming products, Axe, a subsidiary of the firm Unilever. Axe scents are created for young male consumers and the Dogecan product allegedly contains a “crypto scent,” which lasts up to 48 hours.
We’re Going To The Moon!!!!@AXE #DogeCan 👃🏽
Thanks For The Gift @AXE #DogecoinRise 🐕🪙🚀 pic.twitter.com/a3aIyWe31w
— Dogecoin Rise 🐕🪙📈🚀🌕 (@DogecoinRise) July 19, 2021
The Dogecan product was released to U.S. residents only, as Axe is branded “Lynx” in China, New Zealand, Ireland, Malta, Australia, and the United Kingdom. The official Axe Twitter account teased the dogecoin-themed body spray last week and on Monday dropped the official product. “Just gonna drop this drop here,” the official Axe Twitter account said. Following the tweet, the website’s campaign page now shows the dogecoin body spray products are all gone.
The page also saw a significant amount of traffic as one individual noted on Twitter, saying that the “Doge army is so strong that their website is down.” Axe’s website tells visitors that the product is all gone in a humorous manner. “Much disappointment,” the Axe Dogecan promotional campaign says. “Sorry, people. All the Dogecans are gone. But we’re still going to the moon.”
Axe is not the only brand that has jumped on the dogecoin (DOGE) hype train. The smoked meat stick vendor Slim Jim was all about dogecoin in mid-April when the company tweeted about the meme-based crypto asset.
Conagra Brands (parent company of Slim Jim) detailed in a company earnings call that Slim Jim saw an “uptick in audience interaction” since the tweets. To this day, the official Slim Jim Twitter account still tweets about DOGE.
“One word: #Doge Four words: #DoOnlyGoodEveryday,” Slim Jim’s Twitter account tweeted on Tuesday.
The same month the account tied to the chocolate bar brand made by the American company Mars, Snickers, also tweeted about dogecoin. In fact, the online marketplace Newegg teamed up with Snickers and Milky Way (both owned by Mars) to celebrate “Doge Day” last April.
While Newegg revealed it was accepting dogecoin (DOGE) for online purchases, the candy bar brands Snickers and Milky Way tweeted about “Doge Day” on April 19 in anticipation of the meme currency’s special day.
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